The Laguna Playhouse Gala Invite
The Challenge
Every year, the Laguna Playhouse holds a fundraising gala event. As the in-house graphic designer, I was tasked to partner with the development team to create a visually stunning event with the necessary goal of raising funds for the playhouse.
The Solution
Designed “a stunning and effective logo that was used on all-event materials including invitation, jumbo postcards, newsletter, thank you letters, letterhead, boarders for auction material signs, big signs to thank donors/underwriters. The graphics/artwork were so outstanding this year, we had a record attendance of 350 guests and record revenues of $250,000.” – Leslie Mogul, Associate Director of Development
The Laguna Playhouse Gala Artwork:
Group Collaboration:
Together with the Development department, worked on the Gala campaign to create the visual look and feel for all pieces. Two-way communication, check-in meetings, keeping to calendar deadlines and coordinating with the printing company all contributed to the success of the project.
Multi-faceted Campaign:
The Gala was a large-scale event and there were multiple print and other media pieces that were needed – all with the same design look and feel to be visually consistent.
Positive Results:
The event was a success – record attendance and fundraising dollars – and the Development Department was highly satisfied with the working relationship.
Gala Postcard
Gala Poster
Gala Insert
